What campaign previews show
Campaign previews help you understand what the campaign is meant to look and feel like before it goes live. They are designed to make launch decisions easier and faster, especially when working from templates.
Use previews to confirm the creative direction, offer framing, CTA path, and overall fit before you publish or update a campaign.
Common campaign states
Campaigns can move through draft, in review, active, paused, archived, or other lifecycle states depending on where they are in the launch process.
The state is meant to help you understand whether the campaign is still being prepared, already live, temporarily paused, or no longer active.
- Draft: not yet published
- In review: still being finalized or reviewed
- Active: currently live
- Paused: intentionally stopped without removing the campaign
- Archived: no longer part of the active operating set
Note: For published campaigns, active and paused states should reflect the actual status from Meta. SideKick may also show local workflow states like draft or archived, but live campaign status should stay synced with Meta.
Pause and resume behavior
Pause is useful when you want to temporarily stop activity without losing the structure and history of the campaign.
Resume brings the campaign back into the active operating flow when you are ready to continue.