What SideKick is built for
SideKick helps small businesses move faster from idea to live campaign. The product covers campaign setup, launch, previewing, performance tracking, lead capture, and the integrations that keep the workflow connected.
SideKick is not a heavy CRM replacement. It keeps lead capture and basic status visibility close to the campaign, then sends leads to connected CRMs like Pipedrive, Zoho CRM, monday CRM, Keap, and Close when you need deeper pipeline management.
- Create and manage campaigns
- Start from ready-to-use templates
- Launch Meta campaign flows faster
- Capture and track new leads
- Track campaign performance
- Send Meta Lead Form submissions to connected CRMs
How the main product areas work
Home shows a broad view of launch activity and current workspace health.
Campaigns is where you see drafts, live campaigns, and day-to-day campaign activity.
Performance keeps reporting focused on campaign outcomes, separate from the day-to-day lead handling you do in your lead list.
Workspace Settings is where you manage workspace identity, branding, integrations, and other setup details.
What happens to leads
For Meta Lead Form campaigns, SideKick captures the form submission, normalizes the data, keeps the delivery activity visible in your workspace, and sends it to the connected CRM destinations for that workspace.
Your connected CRM remains the place for deeper pipeline stages, follow-up ownership, and long-term customer management.
Note: If multiple CRM providers are connected for a workspace, SideKick sends eligible leads to each connected provider and logs each delivery independently.